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The First Shift

Behind every brand is a story and First Shift is where those stories get told. Hosted by Graeme Bryks, First Shift digs into the real entrepreneurial journeys behind the brands you see in health, wellness, fitness, and hospitality. No highlight reels. No fluff.

Podcast · By Graeme Bryks · English · Official site

Indexed episodes, last 90 days
1
Latest publication
Sep 20, 2026
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Sep 20, 2026

Latest episodes

  1. Episode · Sep 20, 2026

    Episode 26: Babak Nikraftar (opens the original)

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    How do you go from drowning in debt and owing the CRA to winning national home building awards? You embrace the quicksand. Babak Nikraftar, founder of Forte Projects, builds some of the most stunning custom homes in Vancouver. But the trophies and Georgie Awards hide a gritty beginning. Babak opens up about the absolute lowest points of his entrepreneurial journey—maxing out credit cards, facing tax collections, and enduring the intense, sleepless loneliness of building a business from scratch.

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