HeyJaredThe First Call
Before anything gets built, you need the confidence to set things in motion. The First Call is a mix of strategy, connections, and real-life advice on business, lifestyle, and growth that have worked for me.
- Indexed issues, last 90 days
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- Sep 23, 2026
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- Sep 23, 2026
Latest issues
Creators Aren't Just Getting Paid. They're Getting Ownership. (opens the original)
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The brand deal used to be the whole business. That is not the conversation anymore.Creators are negotiating for ownership in the companies they promote, and companies are offering it. Some early-stage investors are now even asking founders whether they have a creator on the cap table before they write a check.And the results are hard to ignore.Alix Earle negotiated equity into her Poppi deal, and when Pepsi bought the brand for $1.95 billion, she repo
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