HeyJaredThe Firebelly Social Show
The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest episodes
Katrina Dalao: The Premiumization Of Water (opens the original)
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Katrina Dalao is the Founder and Publisher of Grow to Market , a newsletter covering the business of food and beverage CPG through conversations, insights, and trends shaping modern brands. She highlights founders, operators, and industry experts while exploring how companies grow, evolve, and connect with consumers. Katrina brings a background in content management and multimedia production, along with a journalistic approach to covering the people and ideas driving change across the CPG landsc
Bella Hughes & Better Sour: Candy For Foodies (opens the original)
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Isabella "Bella" Hughes is the Co-founder and Chief Revenue Officer of Better Sour, a modern candy brand reimagining sour gummies for today's consumer. Better Sour has expanded to over 4,000 stores nationwide, including Whole Foods, Costco, Sprouts, and Albertsons, and won a 2026 Bon Appétit Pantry Award. Previously, Bella co-founded Shaka Tea, growing it to over 20,000 retail locations before its 2022 acquisition, along with Hawaiʻi Contemporary and Lezzetli Ice Cream. Her honors include Inc. M
Jill Frechtman: Building Founders (and Great Brands, Too) (opens the original)
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Jill Frechtman is the Founder and Strategic Advisor at the Food Founder Collective, where she advises and mentors emerging food founders as they build and grow their brands. Before becoming an advisor, she built her food CPG brand, Fretzels by Jill, from scratch, growing it into a brand carried by retailers like Nordstrom and The Fresh Market and earning national media coverage on The Today Show and in The Wall Street Journal. Drawing on her advertising background and experience as a food founde
Spiced, Not Spicy: How Keya Wingfield Is Changing The American Snack Aisle (opens the original)
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Keya Wingfield is the Founder of Keya's Snacks, a brand bringing bold Indian American flavors to the classic American potato chip, using single-origin spices from India and US-grown potatoes. Keya is a Food Network Spring Baking Championship winner, and her chips have gone viral, leading to national distribution in over 1,800 stores, including Sprouts Farmers Market. Known for her creative fusion of cultures, she uses food as a bridge to introduce Americans to a world of spiced (not spicy) flavo
Kathie Pelliccio On SuperSeedz: A Snack That Loves You Back (opens the original)
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Kathie Pelliccio is the Founder and "Seed Queen" of Kathie's Kitchen, the company behind SuperSeedz, which produces award-winning, gourmet pumpkin seed snacks focused on healthy, flavorful eating. Since founding her company in 2004, Kathie has grown SuperSeedz into a beloved brand available at major retailers such as Whole Foods and Harris Teeter, with fans across the Northeast and an enthusiastic online following. Kathie is a food entrepreneur, mother of five, and lifelong advocate for wholesom
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