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The Fab Lab

Running a stone shop is HARD. We make it easier. Resources to help you reduce frustration and increase profits in your stone shop.

Podcast · By Aaron Crowley · English · Official site

Indexed episodes, last 90 days
9
Latest publication
Sep 16, 2026
Audience
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Earliest in this view
Jul 8, 2026

Latest episodes

  1. Episode · Sep 16, 2026

    Sealing the Deal & Adding Value (Contract Creation) (opens the original)

    Episode notes · Neutral tone

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    Your customer said yes. Now you create the contract, email it over, and wait for a signature—right? That could be a huge missed opportunity. In this episode of The FAB LAB Podcast, Aaron explains why the contract should be presented, not just sent, and how the contract meeting can become another valuable part of your sales process. We cover three opportunities: Reduce unmet expectations by thoroughly reviewing the written scope of work. Get face-to-face again, either in person or over Zoom, to m

  2. Episode · Sep 9, 2026

    A System For Getting to YES!!! (opens the original)

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    Following Up on Quotes: Give Them the Opportunity to Say Yes I hated following up on quotes. It felt pushy, uncomfortable, and completely at odds with my personality—until I stopped treating follow-up as a personality trait and turned it into a system. In this episode of The Fab Lab Podcast, we break down a simple, repeatable approach to quote follow-up: Create a system: Follow-up isn't about hard closes or manipulation. It's about systematically giving a qualified customer the opportunity to sa

  3. Episode · Sep 3, 2026

    Killer Quotes = Closed Sales (opens the original)

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    The quote isn't just the price at the end of your sales process. It's part of the sales presentation. In this episode, we cover three principles of a killer quote: 1. Understandability — Make it clear what the customer is buying, what's included, and what options they have. Remember: we speak countertop; Mrs. Jones doesn't. 2. Professionalism — Your quote should reinforce the trust and competency you established during the sales presentation. We also discuss how sponsor ActionFlow SPRING can hel

  4. Episode · Aug 26, 2026

    7 Steps to a Killer Sales Presentation (opens the original)

    Episode notes · Neutral tone

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    A great sales presentation shouldn’t be improvised. It should be purposeful, documented, scripted, and repeatable. In this episode of The Fab Lab Podcast, Aaron breaks down seven steps to building a sales presentation that differentiates your company and demonstrates why you're the better choice. The Seven Steps Tailor it to your target customer – Start with a qualified prospect and demonstrate that you understand their needs better than the competition. Control the environment – Present in the

  5. Episode · Aug 12, 2026

    Killer Sales Presentation = More Sales! (opens the original)

    Episode notes · Positive tone

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    Most countertop companies simply measure, quote, and hope to win the job. A killer sales presentation does much more. In this episode, Aaron breaks down the three essentials of an effective sales presentation: Build Trust – Create confidence and connection from the start. Differentiate Your Company – Clearly communicate why your process is different from the average fabricator. Demonstrate Competency – Use questions, samples, and proven systems to show customers they can trust your team. Learn h

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