The Experience Strategy Podcast
With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 18, 2026
- Audience
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- Earliest in this view
- Jul 15, 2026
Latest episodes
Modes — The Missing Variable Between Situation and Personalization (opens the original)
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The Experience Strategy Podcast | theexperiencestrategist.substack.com Part three of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Most companies build their entire models around habits and routines. But the number one behavior people exhibit today isn't a habit or a routine — it's mode acquisition. People move fluidly between modes all day, they're fluent in the language of them ("I'm in writing mode, don't
Situational Markets — The Framework That Replaces Traditional Market Strategy (opens the original)
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The Experience Strategy Podcast | theexperiencestrategist.substack.com Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. Every time you segment your target audience by who they are, you limit the number of people who could buy from you. That's the uncomfortable truth at the center of this episode — and the reason situational markets may be the most practically disruptive framework in Human Context . D
Stupid, Dumb, Smart, Genius — The Framework That Tells You When and How to Use AI (opens the original)
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The Experience Strategy Podcast | theexperiencestrategist.substack.com Part one of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers. The Stupid/Dumb/Smart/Genius framework has been in use with clients for nearly a decade. It was born in a room in Burbank, in real time, when Joe Pine found himself in the back of a client workshop and Dave told the client that Joe would have a new framework for them. This episode t
Dave Norton's New Book Is Out — Human Context and the Paradigm Shift Every Company Needs to Make (opens the original)
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The Experience Strategy Podcast | theexperiencestrategist.substack.com It's a book launch episode. Human Context: How Intelligent Companies Build Customers — Dave Norton's new book — released yesterday on Amazon. Joe and Aransas have read the galley. This episode covers the why now, the four frameworks at the book's core, and how companies are meant to actually use it. What's in This Episode Why Dave felt compelled to write this now. It goes back to 2015 and Digital Context 2.0 , his first book,
Healthcare Is Coming Back — And It's Getting More Human (opens the original)
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The Experience Strategy Podcast | theexperiencestrategist.substack.com A nurse whose only job was to hold a patient's hand during a procedure. A debrief with the doctor scheduled before the procedure was even booked. A title accidentally revealed mid-conversation. This episode covers a lot of ground — starting with where healthcare experience strategy stands right now, and ending somewhere that a certain author probably wasn't expecting. What's in This Episode Healthcare is recovering — and the
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