HeyJaredThe Experience Strategist
A newsletter about creating value for customers, employees, and companies.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest issues
Muse Is a Wake-Up Call to Any Customer Facing Brand (opens the original)
Read excerpt
Sep 30, 2026 Muse, Meta’s personal assistant app, is the top app in Apple’s App Store and the tool that has retailers, SaaS companies, and other platforms fearing the worst. To me, it is a wake-up call to all B2C and B2B companies that starting now, they will spend more time interfacing with a person’s AI assistant than they will with the person.The Experience Strategist is a reader-supported publication. To receive new posts and support my work, consider becoming a free or p
Time Value — The Measurement Framework Every Intelligent Company Needs (opens the original)
Read excerpt
Part four of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.You can build the right market strategy, identify the right situations, understand your customer’s mode — and still not know if what you built is actually working. Time value is the measurement framework that closes that gap. In this final episode of the series, Dave explains the four categories of time value, how they map to the Stupid/Dumb/Smart/Geni
Modes — The Missing Variable Between Situation and Personalization (opens the original)
Read excerpt
Part three of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.Most companies build their entire models around habits and routines. But the number one behavior people exhibit today isn’t a habit or a routine — it’s mode acquisition. People move fluidly between modes all day, they’re fluent in the language of them (”I’m in writing mode, don’t talk to me”), and they expect the companies they interact with to unders
Situational Markets — The Framework That Replaces Traditional Market Strategy (opens the original)
Read excerpt
Part two of a four-part mini-series unpacking the frameworks in Dave Norton’s new book, Human Context: How Intelligent Companies Build Customers.Every time you segment your target audience by who they are, you limit the number of people who could buy from you. That’s the uncomfortable truth at the center of this episode — and the reason situational markets may be the most practically disruptive framework in Human Context. Dave and Joe trace the idea from Joe’s original “markets within” concept t
Felipe Csaszar is Right: Time to Supersize Your Strategy (opens the original)
Read excerpt
Strategy That’s No Longer Bound to a White BoardI love it when someone states the obvious. And Felipe Csaszar has done so profoundly. The reason why a SWOT analysis has four quadrants is because a whiteboard has four corners. The reason why Michael Porter stops at five forces is because that’s about as far as a small group of strategists can think. And, might I add, the reason why experience strategists create personas and journey maps is because that’s about as much data has experience strategi
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.