HeyJaredThe Executive Brand Podcast
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
My personal coaching session with Jonathan Courtney of AJ&Smart (opens the original)
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This episode is a bit different. A little over a year ago, I listened to a podcast between Jonathan and Jason Fried, the co-founder of Basecamp/37signals. I had known Jonathan for a while, and I’m a big fan of Jason Fried, but the episode was very different — it was almost like a therapy session. Jonathan had reached out to Jason for some general business and life advice, and instead of keeping it private, he decided to publish it. At the time, I got a ton of value out of it. So in almost a “déj
How to build & monetize a newsletter w/ Growth Unhinged’s Kyle Poyar (opens the original)
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Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and GTM. He also has over 110,000 followers on Linkedin. He started the newsletter in March 2021 as a side project and went all-in about a year ago. Since then, his one-person business is doing over 7-figures a year , between brand partnerships, subscriber revenue, and advisory work. In this episode, we talk about how to build & monetize a newsletter,
Fibbler’s Founder Brand + LinkedIn Thought Leader Ads Playbook w/ Adam Holmgren (opens the original)
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Adam Holmgren is the co-founder & CEO of Fibbler, a paid ads attribution tool that connects your Linkedin and Google ad accounts to your CRM and calculates influenced pipeline and revenue. They are bootstrapped, roughly 2.5 years in, and they just hit $1M ARR with a team of two. Before Fibbler, Adam was Head of Demand Gen at Rillion and GetAccept. In this episode, we talk about how Adam batch writes five posts every Sunday night, his three content pillars, the $10-15k/month Linkedin ads engine b
How to market to AI agents (opens the original)
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Kevin White is the Head of Marketing at Scrunch AI, an AI visibility and agent experience platform just acquired by Sitecore. Before Scrunch AI, Kevin was Head of Marketing & GTM Strategy at Common Room, Head of Marketing at Retool, and Head of Growth Marketing at Segment, which was acquired by Twilio. In this episode, we talk about how to market when AI agents are your PRIMARY website visitor, the 8,000-token site Scrunch serves to bots, becoming AI’s default recommendation, how Kevin automated
This CEO cut his LinkedIn time by 75% using THIS Claude Skill (while improving performance) (opens the original)
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Peter Caputa is the CEO at Databox (analytics platform, doing about $10m ARR) and ex-VP Sales at HubSpot. This is his 4th time on the podcast, which is the record. Since the first time I had him on the show about 3 years ago in Oct 2023, he has been extremely consistent on Linkedin, building his CEO brand. He recently posted about a Claude Skill he built that streamlined how he writes his Linkedin posts, cutting his time spent by 75% while improving his average post performance. So I brought him
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