HeyJaredThe Electrical Company Marketing Podcast
Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
Episode 36 - The Electrical Company Marketing Score (opens the original)
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You may have Google Ads, SEO, a website, and even AI—but is your electrical company's overall marketing actually healthy? Matt Law explains how to measure the complete system, identify the gaps costing you leads and customers, and determine where to focus next.
Episode 35 – Buying an Electrical Company – The Ugly Truth to Growth (opens the original)
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Thinking about buying an electrical company or adding another location through acquisition? Matt Law breaks down the realities buyers need to consider before making the deal. Learn what to investigate in the financials, revenue, marketing spend, staffing, customer base, and seller’s plans. You’ll also discover why weak marketing can actually represent major upside—and how making too many changes too quickly after taking ownership can destroy the value you just purchased.
Episode 34 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 2 (opens the original)
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What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.
Episode 33 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 1 (opens the original)
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Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.
Episode 32 – The Art of Selling for Electrical Contractors – Part 2 (opens the original)
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No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.
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