HeyJaredThe Digital PR Podcast
The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernet’s very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 27, 2026
Latest episodes
#46 From Earned Media to LLMs: Rethinking PR with Stephen Waddington (opens the original)
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Steve and Steph are joined by Stephen Waddington , professional advisor at Wadds Inc, PhD researcher at Leeds Business School, former CIPR president and co-editor of the new book AI for Public Relations . Stephen explains why AI is a major opportunity for PR, with large language models drawing heavily on earned and owned media, and why PR teams now need to treat LLMs as a separate stakeholder with their own media lists. He also explores the impact of AI on entry-level roles and the need to rebui
#45 Bridging Data and Creativity in Digital PR with Thierry Ngutegure (opens the original)
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Steve and Stephanie are joined by Thierry Ngutegure , co-founder and Head of Data Storytelling at Six Chillies, for a deep dive into data and PR. They talk about what actually makes a brief work, what happens when the data doesn't back up the headline, and whether data specialists are still needed now AI can do some of the heavy lifting. Thierry shares where he finds unexpected data, settles the data versus creative debate, and makes the case for why junior PRs might have the edge when it comes
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