HeyJaredThe Digital Marketing Podcast by Exposure Ninja
Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja.Visit https://exposureninja.com/podcast for show notes and links.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 3, 2026
Latest episodes
Is Your Content AI Agent-Ready? (opens the original)
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AI agents are now reading your website to complete tasks for your customers, and most content isn't built for them. In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: - What agent-ready content is, and why it should serve humans and AI agents at the same time - How to build a "cityscape" of content: landmark topic pillars surrounded by clusters that mirror AI query fan-out - Where to find the follow-up questions your customers actually ask, from People Also Ask data to
How to Scale Digital Marketing (Without Increasing Ad Spend) (opens the original)
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Most businesses hit a wall with lead generation and assume the only fix is spending more — bigger ad budgets, more channels, higher bids. But that just pushes your acquisition costs up until growth becomes unsustainable. There are three other ways to increase conversions and lead quality before you touch your ad spend, and in this video, I break down all three with real client results. What I cover: Problem-aware targeting — how Value Capital Funding captured free, high-intent organic traffic fr
Why AI Search Is Rewriting the Buyer Journey (opens the original)
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The buyer journey you've been designing for doesn't exist anymore. For 20 years, the model was simple: drive traffic (paid or organic) to your website, and that's where people learn about you and decide to buy. But with ChatGPT, Gemini, Perplexity, and Google's AI Overviews now doing the research for your buyers, that assumption is breaking down. In fact, one senior marketer at a global consumer brand recently asked us: "Should we even have a website?" In this video, I show you exactly how the b
How To Get ChatGPT to Recommend Your B2B Business (opens the original)
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"Is this AI Search visibility thing even relevant for B2B?" That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair one, too, because most AI Search examples you see are consumer-focused. If you're selling components or software to other businesses, how much does ChatGPT really matter to your buyer journey? The answer is: a huge amount, and the data backs it up. But B2B buyers use AI differently to consumers, which means your approach to AI Sea
6X Your Website Leads With This Strategy (opens the original)
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Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing. Twelve months later, they rank in the top five for over 180 keywords, they're generating leads from ChatGPT and Perplexity, and their organic leads have grown 7.4x. Tim Cameron-Kitchen breaks down the three-step Exposure Ninja playbook behind that shift, using the real client work as the example: Rebuild the website around conversion. Customer research sho
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