HeyJaredThe Digital Marketing Mentor
Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it!
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
121: Trust as the Only Metric: Jonti Bolles on the Long Game of Search Marketing (opens the original)
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Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running...
120: Proof Over Praise: Why Agencies Should Chase Awards (opens the original)
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Earlier this year, Optidge walked out of the 40th Annual AMA Houston Crystal Awards with five wins, breaking their previous record of three and marking seven consecutive years as a winner. But this episode isn't a highlight reel. Danny built it around a harder question: what does an award entry actually prove, and why should agencies bother writing them in the first place? In this episode, Danny breaks down his latest wins the same way he does with every client: real problems and the strategi...
119: ODEO Alumni Journey Series: From 30 Years in Chinuch to Digital Marketing with Rachel Kugler (opens the original)
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After nearly 30 years in education, Rachel Kugler made a leap most people at her stage of life are told not to make: she walked away from teaching, enrolled in ODEO Academy, and rebuilt a career in digital marketing and copywriting from the ground up. This conversation covers what pushed her out of the classroom, shares the internship-to-hire story behind her current role, and shares what she now tells other women in their 40s and 50s who ask her "now what?" Episode Highlights: Rachel s...
118: Spend It Like It's Your Own Money: Aashna Makin on the Habit That Defines Great Media Buyers (opens the original)
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The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every year since. She's gone on to manage over $75 million in paid media across 150+ niches, building a full-time practice from the ground up and recently sharing a panel stage with Danny at SMX Advanced in Boston. In this episode, Aashna breaks down what separates paid ads that actually grow a business from ones that just burn budget, why lead gen is a fundamentally h...
117: From Concert Tickets to Client Contracts: Sophie Brannon's Path to StudioHawk US (opens the original)
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This week’s guest, Sophie Brannon, details her first big move to London at 18 to chase a career in music journalism, landing concert tickets and festival passes as pay for her reviews at Kerrang Magazine. When the economics stopped working, she moved into a copywriter role at a digital agency and never left the industry, eventually becoming co-founder and director of StudioHawk US, one of the world's most respected specialist SEO agencies. In this episode, Sophie traces that winding pa...
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