HeyJaredThe Digital Edge by Incubeta
Welcome to The Digital Edge, Incubeta’s podcast exploring the latest in digital marketing. In each episode our host Lisa Morton, Incubeta's Global Marketing Director, sits down with industry experts to discuss trends, strategies, and innovations that drive business growth.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest episodes
The Digital Edge S2 Ep.13 | The Future of Marketing at Tomorrow's World AU with Mark Ritson (opens the original)
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In this episode of The Digital Edge, Mark Ritson and Lani Cummins dive into the evolving landscape of digital marketing and AI at Tomorrow's World Australia. They address critical shifts facing modern marketers, including the debate around formal marketing training, the rise of synthetic audience data, and how AI is automating tactical layers. Discover why "big picture" strategy, human context, and brand management remain essential for driving marketing success in an AI-driven era. Check out mor
The Digital Edge S2 Ep.12 | Future-Proofing Your Marketing Tech Stack with Adam Woods (opens the original)
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In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Adam Woods, the Chief Product Officer at Incubeta to discuss how marketers can navigate media complexity and adapt to the rapid shift toward an AI-driven landscape. Adam shares actionable insights on moving toward an AI outcomes agency model, the crucial importance of data sovereignty over accumulating fragmented SaaS tools, and why building a unified data foundation is essential before choosing your tech stack. They also
The Digital Edge S2 Ep.11 | Solving AI Invisibility with Jessica Jacobs (opens the original)
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In this episode of The Digital Edge, host Mark Reed-Edwards talks with Jessica Jacobs, Managing Director of Northern Europe and DACH at Incubeta about the growing reality of "AI invisibility" and why traditional marketing metrics fall short in the age of answer engines like ChatGPT and Gemini. Jessica explains how hallucination, siloed measurement, and cross-brand contamination can cause brands to lose customers before they even reach a website. She also outlines actionable strategies to audit a
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