HeyJaredThe Digible Dudes
The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Scott Hill: Why Multifamily Marketing Needs to Measure What Matters (Part 1) (opens the original)
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Marketing metrics only matter if they connect back to real business outcomes. In Part 1, Reid sits down with Scott Hill, CEO and Co-Founder of PERQ, to discuss why multifamily marketers need better visibility into what’s actually driving leads, tours, applications, and leases. From fragmented data to disconnected vendors, Scott shares how PERQ is working to make marketing performance easier to measure and improve. The conversation also explores attribution, website conversion, digital advertisin
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 2) (opens the original)
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Creating more content isn’t necessarily the answer. Creating content that people and AI can actually trust is. In Part 2, Reid continues his conversation with Digible’s Kristen Powers and Cherry Johnson to explore how content strategy is changing as AI becomes a bigger part of the renter search journey. The conversation digs into schema, AI-generated content, Reddit, authority and trust, and how LLMs decide which properties and sources to surface. They also look ahead at what happens as apartmen
Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 1) (opens the original)
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The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still the foundation for showing up in an AI-driven search experience. The conversation explores what matters most for SEO today, from technical site health and content to reviews, social proof, and Google Bus
Bobbi Steward: How Revyse Is Reinventing Vendor Management (opens the original)
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Vendor management has become a strategic advantage for multifamily operators, helping teams reduce risk, control costs, and make smarter decisions across their portfolios. In this episode, Reid sits down with Bobbi Steward, CEO and Co-Founder of Revyse, to discuss how connected data, AI, and automation are transforming the way operators manage vendor relationships—and why Revyse's recent acquisition by Get Covered marks the next step in that vision. The conversation also explores marketplace str
Yuri Star: How Data & AI Are Reshaping the Multifamily Website (Part 2) (opens the original)
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AI is changing how renters search for apartments—and what they expect to find along the way. In Part 2, Reid continues his conversation with Yuri Star, CEO of Jonah, to discuss how AI-powered search is reshaping the renter journey and why multifamily websites need to serve a growing audience beyond just humans. From structured data to changing search behavior, Yuri breaks down what marketers should be thinking about as AI becomes a bigger part of apartment discovery. The conversation also explor
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