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The Diggintravel Podcast

If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue.

Podcast · By Iztok Franko · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Aug 18, 2026
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Jul 30, 2026
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Latest episodes

  1. Episode · Aug 18, 2026

    How Airlines Become Data Driven: Does Marketing Actually Drive More Bookings? (opens the original)

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    In the fourth and final episode of the How Airlines Become Data Driven series, we move from analysing relationships to one of the most difficult questions in airline marketing: does marketing actually generate additional demand and bookings? Traditional attribution can show which marketing channel received credit for a conversion. But it cannot necessarily tell us whether that booking happened because of the campaign or whether the customer would have booked anyway. In this episode, I share a pr

  2. Episode · Jul 30, 2026

    How Airlines Become Data Driven: Connecting The Dots (opens the original)

    Episode notes · Neutral tone

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    In the third episode of the How Airlines Become Data Driven series, we move from measurement to analysis and explore one of the most valuable habits I've developed during five years of consulting with airline ecommerce and digital marketing teams. Rather than starting with individual reports, campaigns, or marketing channels, I explain why airline teams should first consolidate their data, build a joined view of performance, and analyse it from the top down. This simple six-step framework has be

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