HeyJaredThe Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.Paul Maher and Jonathan Simnett have been there, done…
- Indexed episodes, last 90 days
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- Sep 9, 2026
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Introducing The Difference Engine (opens the original)
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A show for founders, funders and the category curious. In the world of business and tech, people are always telling you to be original, different, think outside the box. Not bad advice, but what about making your own box? You choose the wallpaper, the feng shui, and get the lighting spot on. It's somewhere that everybody else wants to come and play. Well, this is YOUR category. But you can't just build it. You've got to nail every detail. I'm Jonathan Simnett, and I'm Paul Maher. Together, we ha
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