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The Diary Of A Virtual CEO

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Newsletter · By Martin Ebongue · Official site

Indexed issues, last 90 days
24
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Sep 3, 2026

Latest issues

  1. Issue · Sep 30, 2026

    Your Objections Are Just Qualification You Skipped (opens the original)

    Excerpt · Critical tone

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    A coach invests in closing techniques.Then in objection handling scripts.The plan makes total sense on paper:Learn the right words, and every "let me think about it" turns into a yes.So the coach studies the rebuttals.Practises them.Gets every line word perfect.I get why.It feels like progress, right?But look at what a script can really change at the end.Almost nothing.An objection is usually a qualific

  2. Issue · Sep 29, 2026

    One Dinner Was Their Entire Marketing Budget (opens the original)

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    There's a seafood place here in Bali that treated me like royalty the first time I walked in.And I didn't even find it myself.A friend of mine did, through one of his clients.So I showed up as a total stranger. No history with them, no reason for them to care.They cared anyway.That was one dinner, on one visit, for one guy they had never met.Here's what happened next.Every time people come to visit me, guess where we go?Tha

  3. Issue · Sep 28, 2026

    They Nodded Along The Whole Call. Then They Went Quiet. (opens the original)

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    Picture this:The sales call is going great.Your prospect nods along all the way.Every problem you name, they say "yes, that's me."Every result you describe, they want.Then you get to the end of the call.You ask the big question.And they go quiet.No objection, no question, only a long and polite silence.Then the line every coach dreads:"Let me think about it."So what do most coaches do with that awkward

  4. Issue · Sep 27, 2026

    I Could Have Built It Myself. I Made Them Build It. (opens the original)

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    I could have built it all myself.Much faster, too.We had a project about to launch.And on that team, I'm the guy who knows the technology.So the easy move was right there:roll up my sleeves and set the whole thing up for them.I didn't.On purpose.Why?Because I wasn't the one who would be running it.The people running it are the ones doing ninety nine percent of the actual work with people.Me? I'm the guy

  5. Issue · Sep 25, 2026

    I Pay A Stranger To Fix Every Email I Write (opens the original)

    Excerpt · Critical tone

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    Confession:Somebody else fixes all my emails.I write every email and every page myself, from the first line to the last one.Then I send the whole thing off to a proofreading service.Why pay someone to check it?Well, the first reason is simple.English is not my first language.Sometimes I catch myself writing French sentences in English words. (Very creative. Very wrong. ha ha)But that reason is the small one.The big o

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