The Device Files: From Concept to Commercialization
Strategic field notes on commercializing innovation in MedTech, wearables, and digital health.
- Indexed issues, last 90 days
- 13
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- Sep 30, 2026
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- Jul 15, 2026
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Oura Pumps the Brakes on Its IPO (opens the original)
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Well, I don’t love having to completely rewrite articles right before publication, but Oura decided to yank the carpet out from under me yesterday by saying they were going to halt their IPO.I WAS going to talk about how WHOOP would drive their valuation of an IPO up by piggybacking off of Oura’s, but that article is now in the trash.So, now I have to talk about why Oura isn’t going to IPO. Right off the bat you should know that I have zero knowledge of what actually caused it, so this is all an
Healthcare AI 2.0: The Dawn of Massively Scalable Clinical Capacity (opens the original)
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So, we’re going to have fun today with a guest post! Why? Because Scott Walchek is a smart dude, and he wrote a great article. Also, because Scott is one of my favorite people to “think deep thoughts with” and I’ll actually be kicking off a series of articles about the future of AI in healthcare soon - a series that I developed, partially with my own thoughts, and in part with Scott. Also, Scott refered to me as the Doyenne of Devices recently and I’m a sucker for that type of flattery!Between A
WHOOP’s New Band Is Effortless Elegance. The Engineering Behind It Is Anything But. (opens the original)
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I’m sure you’ve heard some version of this quote before: “Simplicity is the ultimate sophistication.”<img alt="" class="sizing-normal" height="245.69120287253142" src="https://substackcdn.com/image/fetch/$s_!mK6j!,w_1456,c_limit,f_auto
Coming to America: One Wearable's Faster Path to the US Market (opens the original)
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You know how some people would just love to quit work and sit on a beach someday? And others really love their careers? Well, I am unfortunately (or fortunately? Not sure) one of those people who loves my work. I am invested! Which is probably why I loved B-school so much too.One of the things we do at business school is read cases. (Actually, at my alma mater, we read A LOT of cases, and we’re quite proud of that fact. Darden is the first school to get to 100 cases in the school year and we thr
Three Takes on the Future of Wearables - All in One Post! (opens the original)
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You may not know this, but every once in a while I get published outside of this Substack.JMIR has now published three of my pieces, with the most recent one coming out this week. It’s title: From Measurement to Meaning: The Next Decade of the Quantified SelfAbstract: Consumers are increasingly seeking more interpretation and more guidance from their wearables, making it necessary for the wearables industry to address the gap between data and interpretation—between wellness and medical device—to
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