HeyJaredThe Dave Gerhardt Show (from Exit Five)
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com
- Indexed episodes, last 90 days
- 24
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Why SurveyMonkey Pivoted Away From Its Enterprise Rebrand (With Katie Miserany, CCO & Global Head of Marketing) (opens the original)
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#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision after going private. Katie explains why sales believed nobody would spend six figures with a company called SurveyMonkey, what changed under the new CEO, and why she now sees the monkey as an advantage. She also covers her path into marketing from communications, why more comms leaders are moving into
How I Built that [Agent] - 7 Marketers Show AI Workflows That Save Hours (opens the original)
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#392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next. Wouldn’t it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week. We agree! That’s why we brought in
How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing) (opens the original)
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#391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 customers. Hailey explains why demand gen has become the hardest role to hire for in B2B. She shares her core framework, how she maps segments against solutions, and how that turns into budget, channel bets, and pipeline tiers by vertical. Dave and Hailey also get into what it takes to go from sales-led
How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis) (opens the original)
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#390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, the system he uses to turn customer research into a dozen testable scripts. He breaks down three real ads on the record (why Monday.com's Viking ad works, and where the classic motion-graphics launch video actually belongs). He also explains how he got 56 ads out of a single shoot day using hook altern
What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO) (opens the original)
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#389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives away the framework she uses with every client – SEO is the foundation, AI search is the roof. Plus, the 60/20/20 content split that puts the bottom of funnel pages first. Kristina also talks through the 3-layer attribution model she uses to show leadership what the work is doing when organic clicks are down. She walks th
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