The Daily Sales Message
Practical sales tips, strategies and advice - every day!=When it comes to selling, we all face two potential issues:Firstly, we don't know what to say about our offering to engage our potential buyers.
- Indexed episodes, last 90 days
- 89
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 3, 2026
Latest episodes
#1141 - How to stop your expertise costing you sales (opens the original)
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Your buyer asked a simple question and you gave them a lecture. Now they've gone quiet. 𝗜𝗻 𝘁𝗵𝗲𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why knowing too much makes you harder to buy from, how to meet buyers where they are without talking down to them, and how equivalence turns complex offers into something people get in seconds. Being good at what you do and being good at selling it are two different skills. Experts jump straight into jargon, tools and technique. The buyer gets lost, stops asking questions and qu
#1140 - ENCOURAGE YOUR BUYERS TO STEAL... (opens the original)
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Your buyer gets it on the call. Then they try to explain it to their team and it falls apart. 𝗜𝗻 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why naming things makes your offer easier to buy, how to create terms your buyer will repeat, and why a message that travels closes more deals. Most sellers describe their offer in long, dull phrases. The buyer nods along but can't repeat any of it. So when they walk into the next internal meeting, your message stays behind. James explains why you should want buyers to steal
#1139 - Selling the dots... (opens the original)
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You think it's too obvious to say. So you don't say it. And your buyer quietly walks away. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why being obvious beats being clear, why you should never make your buyer connect the dots, and a simple hack to find the obvious things you're missing. Steve Jobs said you can only connect the dots looking back. In selling, I think he was wrong. Your buyer shouldn't have to connect anything. The moment they have to work stuff out for themselves, you start to lose them. And th
#1138 - Can your buyer do THIS? (opens the original)
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You explained it perfectly. Your buyer loved it. Then they tried to explain it to their boss and it fell apart. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why your buyer has to sell your offer too, the right order for building a message that travels, and why clever wording can't make up for a buyer who never understood. Most sellers only think about the person in front of them. But in most deals that person has to go and sell it to someone else. Their boss. The finance team. Their partner at home. If they ca
#1137 - Sell like a magician... (opens the original)
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You explain every detail of how it works, and your buyer's eyes glaze over. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why buyers don't care about your mechanics early on, how to see your pitch through your buyer's eyes, and how to make selling feel less like a lecture and more like magic. Most sellers pitch from their own side of the table. They show the process, the wiring and the clever bits behind the scenes. It feels thorough. To the buyer it feels like hard work, and the moment goes flat. James uses th
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