HeyJaredThe Cybersecurity Marketer
Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise.The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest episodes
Ed Locher: AI Should Change Your Workflow, Not Just Speed It Up (opens the original)
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Most marketers are using AI to do what they’ve always done, only faster. Ed Locher thinks there’s a bigger opportunity: rethink the workflow itself. Ed, CMO at PureFacts, has spent his career in marketing roles at companies ranging from IBM to smaller scale-ups. Now, he’s building Project Symphony, an AI layer that connects different parts of the go-to-market operation. Rob and Ed talk about the difference between adopting and integrating AI, where humans still belong in the process, and what a
Scott McKenzie: As Marketing Gets More Digital, Look Offline (opens the original)
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As marketing gets more digital, could some of the biggest opportunities be back in the real world? Scott McKenzie thinks there’s an opening for marketers willing to look beyond crowded digital channels. Before founding ProHub, Scott spent years in retail, franchising, and community marketing, where he saw firsthand how showing up in unexpected places could get people’s attention. Rob and Scott explore why street-level marketing may be worth another look, what marketers can learn from going where
Andrew Saluke on Where AI Fits Into Product Marketing Today (opens the original)
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AI is finding its way into almost every product marketing team. The challenge now is figuring out what it's actually good at. Writing copy is the obvious use case. Andrew Saluke is much more interested in what happens after that. How do you keep messaging current as products evolve? How do you give sales teams the right information at the right time? Where do AI agents fit into all of this? In this episode, Rob sits down with Andrew to explore how AI is changing the day-to-day work of product ma
Gabriela Jardim on Why You Should Question Advice From Google (opens the original)
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Advertising platforms know their products better than anyone. But their recommendations don’t always line up with what you’re trying to accomplish. Gabriela Jardim has spent years in performance marketing, both agency-side and in-house. She’s seen platform reps recommend metrics and tools that didn’t necessarily serve her clients’ actual goals. In this episode, Gabriela and Rob talk about why marketers need to think critically about platform advice, how vanity metrics can pull campaigns in the w
Angel Gonzalez on the Hidden Cost of Copying Successful Brands (opens the original)
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It’s easy to see someone succeeding at marketing and want to copy what they’re doing. But what if they’re playing a completely different game? Angel Gonzalez, Head of Advisor Content at Snappy Kraken, has spent more than a decade in marketing and copywriting. He argues that before borrowing someone else’s tactics, marketers need to understand the business model behind them. Rob and Angel explore why an influencer’s playbook might make little sense for a B2B company, how chasing the wrong metrics
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