HeyJaredThe CX Equation
The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations.Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Just Because You Can Doesn’t Mean You Should: The Ethics of Modern Marketing (opens the original)
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In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Hazem EL Taha, a Global MarTech Leader, to explore where the ethical boundaries of modern marketing should sit as personalisation, AI, and data-driven engagement become increasingly sophisticated. Hazem explains why the ability to personalise or automate an experience does not automatically make it the right thing to do. The conversation explores why customer trust should be treated as a core business metric
The MarTech Mistake Costing Businesses Millions (opens the original)
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In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale explore why so many organisations rush to replace their MarTech platforms when the real problems often lie elsewhere. They explain how leading with technology instead of clearly defining the business problem results in unnecessary costs, lengthy implementations, and disappointing outcomes. The discussion introduces a practical framework for evaluating existing technology, identifying process bottlenecks, assessing data
The Alignment Advantage: How Agile Teams Create Better CX (opens the original)
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In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Greg Kihlström, consultant, author, and host of The Agile Brand podcast, to explore why true agility is not about moving faster, but about moving together with purpose. Greg explains how organisations can avoid confusing constant change with real agility by building alignment, creating disciplined experimentation processes, and balancing team autonomy with shared direction. The conversation explores why data
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