HeyJaredThe CX Algorithm
Customer Experience isn’t accidental — it’s designed.The CX Algorithm explores how people, data, and technology come together to create experiences that drive trust, loyalty, and growth.
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- Aug 4, 2026
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You Don't Remember Your Last Payment — The Art of Invisible CX (opens the original)
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Think about your last payment. The screen, the colours, how it felt. Chances are you remember almost nothing — and that's exactly the point. In this episode of The CX Algorithm, we unpack the art of invisible customer experience design: how the best payment experiences succeed by disappearing, and why trust — not speed — is the real product. Host Dr Eslam Afifi sits down with Alexei Krasnov, a customer experience and product design leader in payments across Asia Pacific, for a practitioner's loo
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