HeyJaredThe Curiosity Current: A Market Research Podcast
Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night?
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Quantifying the gut with Will Leach (opens the original)
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For the longest time, market research has been focused on understanding why people behave the way they do. But what happens after the insight is delivered? In this episode of The Curiosity Current, Stephanie and Molly sit down with Will Leach, founder and CEO of Mindstate Group, to explore why researchers need to move beyond insights and recommendations and become behavioral designers who can help brands turn research into action. Will breaks down the say-do gap, explains why behavioral science
Fixing the neighborhood: what's actually broken in data quality with Karine Pepin (opens the original)
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Data quality isn’t just about better fraud detection or securing individual surveys. In this episode of The Curiosity Current, Stephanie Vance and Jonathan sit down with Karine Pepin to explore what’s actually broken in the research ecosystem and why fixing one survey at a time can only go so far. Karine shares how researchers can establish their own “ground truth,” interpret conflicting fraud signals, question unrealistic sample claims, and rethink what’s possible when researching hard-to-reach
The signal in the noise: how researchers can futureproof their own careers with Mina McBride (opens the original)
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Turning research insights into action requires more than delivering good data. In this episode of The Curiosity Current, strategic foresight practitioner Mina McBride explores how researchers can build credibility, understand the political and emotional realities of their clients, and prepare stakeholders to act on uncomfortable insights. She also shares how foresight can help researchers distinguish meaningful signals from noise, take calculated career risks and stay focused on the work that ma
Research the needs, not the roadmap with Preeti Talwai (opens the original)
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Researching products that do not yet exist requires looking beyond the technology itself. In this episode of The Curiosity Current, UX Research Leader and Product Strategy Advisor, Preeti Talwai, discusses how researchers can anchor early-stage work in enduring human needs, separate the experience from the technology enabling it, and measure impact even when a product never launches. She also shares why AI should augment rather than shortcut qualitative research and how teams can move faster by
The skill of what's worth knowing with Sasha Mitts (opens the original)
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AI can accelerate research, but it can also make flawed conclusions sound convincing. In this episode, Sasha Mitts, an independent researcher, joins Stephanie Vance and Molly Strawn-Carreño to explore how researchers can use AI without surrendering their judgment. They discuss validating AI outputs, breaking analysis into smaller tasks, documenting assumptions, and preserving the human perspective behind meaningful research.
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