The Cumbria Tourism Podcast
We aim to bring you interesting and inspiring stories from every corner of the county - exploring the positive impact tourism has across our communities, economy and environment.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest episodes
Mark Holroyd - Chair at Cumbria Tourism (opens the original)
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Mark Holroyd is the North England Director at Forestry England and the Chair of the Executive Board at Cumbria Tourism. In this episode, Mark talks us through Cumbria Tourism's key strategies and priorities. We discuss lobbying on behalf of the visitor economy, new projects and innovations, and tourism being a force for good. We also cover how Cumbria Tourism are responding to current challenges within the industry, and what opportunities lie on the horizon for businesses. From marketing and net
Sarah Dunning - Chair at Westmorland (opens the original)
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Sarah Dunning was awarded the Bernard Gooch Lifetime Achievement Award at the 2026 Cumbria Tourism Awards. She was recognised for her outstanding contribution to our region’s food culture, rural economy and visitor offer through her leadership of Westmorland - the family-owned business behind Tebay, Gloucester, and Cairn Lodge Services, as well as Rheged. I had the privilege of making a film about Sarah that was shown at the awards, and in this episode I find out more about her approach to busin
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