HeyJaredThe Culture Brief
Culture. Strategy. Receipts. Brand and industry signals, case studies, and a gated reports. For D2C founders who are tired of rebuilding the same business every month. Written by Ayo Ogunde. Bring coffee.
- Indexed issues, last 90 days
- 5
- Latest publication
- Aug 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest issues
"Authenticity" Is The Most Dishonest Word In Marketing (opens the original)
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Quiet Luxury Was A Tax On The Middle Class (opens the original)
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<img alt="This may contain: an older woman wearing sunglasses and holding a book" class="sizing-normal" height="797" src="https://substackcdn.com/image/fetch/$s_!1SNw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%
The Business Case For Diversity Was A Trap From The Jump (opens the original)
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<img alt="This may contain: a woman with tattoos holding her hands up in the air" class="sizing-normal" height="898" src="https://substackcdn.com/image/fetch/$s_!JgaX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%
Someone is Getting Very Rich Making Your Kids Stupid (opens the original)
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The brainrot, skibidi generation who can’t sit still is being deliberately made dumb. Intentionally moulded into less focused, less literate, more impulsive, more dependent on the next dopamine hit to think or function.And the ROI on it, is beyond comprehension.<div class="image
new name, and i'm back: Cult of Clout (opens the original)
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Hey,Been a minute. I went quiet while I sorted a few things behind the scenes, and one of them is the reason for this email.The Substack and newsletter has a new name. The Culture Brief is now Cult of Clout.Short version of why: another publication has run under Culture Brief since 2018, before I started using it. They got in touch in good faith, we sorted it like adults, and a rename made sense. I took it as a chance to pick something that sounds more like me anyway.<
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