The Creative Edit
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- Indexed issues, last 90 days
- 3
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- Sep 1, 2026
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- Jul 12, 2026
Latest issues
Are you making it difficult for people to read your marketing? (opens the original)
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When it comes to branding and marketing, the design choices we make have the potential to either attract or repel potential customers.Intentional and effective design will develop trust with our audience, enticing them to learn more about our offer and possibly even do business with us.However, marketing that looks unprofessional and has been created with little or no thought to good design could actually hurt our brands, causing people to be wary and preventing them from taking action.There’s b
No one remembers beige (opens the original)
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I was talking with a client recently regarding the design of some shop signage, mentioning that we could really utilise her distinctive brand colour to help her customers find her on their busy street.However, she noted that they’ve started ‘toning down’ their colours on recent social media posts so they look more muted and neutral, and could we look at incorporating that into the signage.Now, while neutral colours may seem on trend at the moment, your brand colours aren’t an area of your busine
Build brand trust with better design (opens the original)
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Have you ever spent all morning designing social media posts, only to have them ignored? Or perhaps you designed a flyer to advertise your next event, but not as many people attended as you’d hoped?You’ve got the latest design apps, and have a steady relationship with ChatGPT, so why do all your marketing attempts seem to be failing?It could be a messaging problem.It could be a positioning problem.Or it could simply be a design problem.Most often, people’s first impression of your business will
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