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The Creative Drive Audio Podcast

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry.

Podcast · By RACER Podcasts · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Aug 3, 2026
Audience
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Earliest in this view
Jul 20, 2026
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Latest episodes

  1. Episode · Aug 3, 2026

    I Left Super Street to Bet on the Internet - John Naderi - Creative Drive Podcast (opens the original)

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    Long before YouTube creators, influencers, and social media became careers, John Naderi was already trying to bring automotive media online. In this episode of The Creative Drive, John shares the incredible story of helping shape the early days of automotive digital media—from Super Street Magazine and Overboost.com to launching Rice Boy TV pre-YouTube. He explains why traditional magazines resisted the internet, what it was like documenting Japan's legendary tuning scene before social media, an

  2. Episode · Jul 20, 2026

    Toyota Gazoo Racing Explained - "Motorsport Is NOT Advertising" | Masaya Kaji (TGR) (opens the original)

    Episode notes · Neutral tone

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    Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising—it's about building better people, better technology, and ultimately better cars. In this episode of The Creative Drive, host Taro Koki sits down with one of the key leaders behind Toyota Gazoo Racing to discuss the philosophy driving one of the world's most successful motorsports programs. Kaji explains Toyota's unique "People, Product, Pipeline" st

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