HeyJaredThe CPG View
The 1 CPG information source for Global Omni-Channel Leaders.Empowering you to win in CPG!
- Indexed episodes, last 90 days
- 23
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store) (opens the original)
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You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view? You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today? Was there a specific moment when you saw the convergence of digital media and physical retail and realized this was the space to build in? As you sca
Beyond ROAS: The New Retail Media Playbook for Enterprise Growth (Sherry Smith, President of Retail Media at Criteo) (opens the original)
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1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, what separates the companies that consistently outperform from those that struggle to generate meaningful business impact? 2. As retail media budgets continue to grow, executives are looking beyond campaign performance and asking how these investments influence the broader business. How should leadership teams evaluate retail medi
The AI Grocery Playbook: Reinventing Pricing, Promotions & Assortment ( Leon Zhang, Co-Founder & CEO of BetterBasket) (opens the original)
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Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity to build something different? Grocery has always been a business of tight margins and complex decisions. Where do you see AI having the biggest impact today across pricing, promotions, and assortment—and where are grocers still leaving opportunity on the table? BetterBasket brings together AI optimization and competitive data. How does bet
The Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit) (opens the original)
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Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible with traditional content analytics? How much can content intelligence tell us about why a consumer chooses one product over another—not just whether a piece of content performed—and where are brands beginning to uncover insights they didn’t know to look for? One of the interesting opportunities is applying these insights before content ev
From Insights to the Shelf: Building the Next Generation of CPG Brands (Andrew Thomas, Senior Vice President of Marketing at Archer Meat Snacks) (opens the original)
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You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey that shaped how you lead and build brands today? Archer is carving out a space as a “better-for-you” meat snack brand in a competitive category. How do you balance staying true to your brand’s roots while continuously innovating to attract new consumers? You’ve emphasized the importance of analytics and understanding consumer behavior. Can
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