HeyJaredThe Copywriting Podcast
The Copywriting Podcast hosted by Matthew Volkwyn.This show dives deep into what’s happening in the copywriting world today.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS (opens the original)
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[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks around You'll also discover… The LTV blind spot holding back 8 and 9-figure brands Why the way customers consume your product can matter more than your creative Why a higher CPA can be the smarter play when it brings in customers who stay And much more…
Unfortunately, It’s Easy to Get Hired as a Creative Strategist (opens the original)
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Copywriter Talent Sourcing: https://talent.copywriting.org [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Stephan vd Merwe, my business partner at Copywriting.org , we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected. You’ll discover… The CV mistake that gets applicants filtered out The compensation structure top brands use to poach 1% talent from smaller accou
This Invisible Ad Strategy Creates Winning Ideas (Steal THIS) (opens the original)
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Video mentioned: (14:10) If You Don’t Understand Hooks, You Don't Understand Ads https://www.youtube.com/watch?v=hLOjIb3xh28 ------------------------------- [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Fotis Chatzinicolaou, you’ll discover… The most important element to focus on when producing top of funnel ads Why "bad" copy sometimes performs better than A-list copy The Dan Kennedy method of coming up with net new winning
If You Don’t Understand Hooks, You Don't Understand Ads (opens the original)
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https://www.youtube.com/watch?v=t0CIwvQnVqg [Masterclass] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… The 80/20 hook principle behind million-dollar ads Why doom scrolling is one of the best research tools in creative strategy How one ad generated $1 million for a "hard mode" brand How smart brands buy back their strategist's time And much more… If you want to start building ads that actually make brands money… This video is for you. Enjoy. -----
If You Want To Be A Creative Strategist, Watch This: (opens the original)
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[Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg Logan’s jump from email copywriting to creative strategy How to actually land clients without sending cold messages How to get into the copywriting playing field in today’s market And much more… In this episode with Logan Hobson, we go over…If you want to break into creative strategy before the window closes…This video is for you. Enjoy. ------------------------------- When you're ready for the next
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