HeyJaredThe Conversion Engine
I help experienced professionals turn overlooked experience into memorable positioning, trusted authority, and new income.
- Indexed issues, last 90 days
- 10
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- Sep 25, 2026
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- Jul 23, 2026
Latest issues
Before You Decide What’s Next in Your Business, Decide What You’re Done With (opens the original)
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You know how you sometimes find yourself doing the most practical thing at a deeply impractical time? Like deep-cleaning your closet because you can’t find your favorite sweater when the first hint of fall hits? Meanwhile there’s a small part of your brain, going, now? Really? Is this what we’re doing now? You have a deadline, girl!That was me on Tuesday. I had work to do. Instead, I decided I desperately needed to sort my Authory archive right now. It was a mess. I wanted to cancel the service,
Live with Jen Phillips April and Virgil Brewster (opens the original)
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Get more from Jen Phillips April in the Substack appAvailable for iOS and Android<a class="install-substack-app-embed-link" href="https://substack.com/app/app-store-redirect?utm
I Almost Pitched My Dream Publication. Then I Realized It Wasn’t the Right Opportunity (opens the original)
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Last Friday I wrapped up an interim Senior Content Marketing Manager role. And one of the things I liked most about it surprised me. I always knew what I needed to do. Optimize these posts.Make those assignments.Coordinate with compliance.Update the tracker.Publish what’s ready.Every week there was a list. And I recognized my own business doesn’t work that way because there’s always something I could be doing.Pitch that dream publication, Follow up with prospects, Test a new tool, Build a new wo
Your Potential Clients Need a Map. Here’s How to Create It (opens the original)
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In 2013, I got invited to speak at BlogHer. 5000 attendees. A thriving digital publication I wrote for. I called my BF to share the good news, he said, “You’ll need more business cards.” So I bought the plane ticket, paid for the hotel and got on stage.And business-wise? Pretty much nothing happened.I didn’t have a particularly relevant offer for that audience. Which was a problem I should have sorted before spending time and money to fly to Chicago. Around the same time, I gave another presenta
If You Only Have 30 Minutes To Work On Your Business, Here’s How To Decide What To Do (opens the original)
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If you’re like a lot of experienced professionals I know, you don’t have an idea problem.You have notebooks full of ideas. Half-finished drafts litter your hard drive. And content plans? Sure. You’ve made and abandoned more of them than you can count.Subscribe nowYou know you have multiple opportunities. You know your goal is to show up where potential clients can find you. And you probably have a running list somewhere of things you really should get around to finishing.<p
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