HeyJaredThe Contractor's Edge
The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments.
- Indexed episodes, last 90 days
- 17
- Latest publication
- Sep 14, 2026
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- Earliest in this view
- Jul 5, 2026
Latest episodes
Time Kills Deals: 24–48 Hour Foundation Repair Plans with Wyssling Consulting (opens the original)
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The homeowner has an urgent foundation problem. Your team knows they can provide the solution. Why are you waiting two weeks for an engineering plan? Time kills urgency, and time is money for foundation repair businesses. Every additional day a homeowner waits is more time to reconsider the project, delay the repair, or find another contractor who can move faster. In Episode 31 of The Contractors' Edge, Mike Stiers and Anthony Brown sit down with Scott Wyssling and Heath Harpster of Wyssling Con
Google Ads vs. LSA vs. SEO vs. Meta: Which Is Right for Your Home Service Business? (opens the original)
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Marketing becomes confusing when you don't know your numbers or which platform is best to grow your home service business. Should you invest more in Google Ads? Increase your LSA Budget? Expand your service area? Try Meta Ads? Send emails? Change your offer? The answer depends not only on your company's current position in the eyes of the homeowner, but also on your strategy, budget, and internal team's ability to manage lead flow. In Episode 30, marketing experts Mike Stiers and Anthony Brown c
From Clicks to Closed Jobs: Find the Revenue Leak in Your Home Service Funnel (opens the original)
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More leads won't grow your company when you're losing revenue in your everyday process. Missed calls, low appointment set rates, estimates not being delivered, and slow follow-up means more leads will only be sent through a broken funnel. In Episode 29 of The Contractors' Edge, Mike Stiers and Anthony Brown follow the marketing investment from the first click to the closed job. They break down who owns each stage, which numbers reveal the real problem, and how to find the revenue leak costing yo
6 Point Contractor Brand Audit To Grow Your Business (opens the original)
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A stronger brand can not only help you dominate your service area, it can also reduce your cost per lead, cancellation rates, and increase homeowner trust - before they are ever ready to hire you. Every contractor says they want a stronger brand, but have you ever stopped to audit what yours could be missing? In this short, straightforward epsiode, Mike Stiers and Anthony Brown walk through 6 essential questions every contractor should ask about their own brand, and how it resonates with their t
Marketing 101: Branding That Helps Homeowners Choose You Over Your Competition (opens the original)
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Your brand sets the tone for everything. It's what the homeowner believes about your company before the sales process, and remembers about you once the job is done. In Episode 28 of The Contractors' Edge, Mike Stiers and Anthony Brown share how contractors can build trust before the first call, create a more consistent homeowner experience, and make every marketing dollar convert easier. They also share a 6-Point Contractor Brand Audit for business owners and marketing professionals in foundatio
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