The Commercial Table
A newsletter that curates and distills communication skills and tactics from leading sports and entertainment commercial teams to help your team accelerate revenue growth.
- Indexed issues, last 90 days
- 3
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- Sep 24, 2026
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- Aug 13, 2026
Latest issues
My first F1 job lasted 3 races (opens the original)
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Hi friends - Niru here! I’m opening up a private community for people doing commercial and marketing work in sport. Rights holders, sponsors, and service partners. People have been asking if they can connect with others in the industry and keep improving their careers. Details here → https://www.thecommercialtable.com/p/the-first-seatP.S. How to do co
How AO Racing and Pfaff Use Mascots as Brand Assets (opens the original)
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Hi friends - Niru here! Whether you’re in marketing, partnerships, sponsorship or anywhere on the commercial side of sport — finish this sentence for me: “I’ll know I’ve made it when ______. Reply hereAnd I’m betting it’s bigger and better than a “way to go” from your boss on Slack. I was on a call with my sponsorship agency client, and I heard the same problems most are facing. How do you cut through the noise
Revolut only needs 1% (opens the original)
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Hi friends - Niru here.Here are the most useful newsletters from my archive for you to readP.S. Don’t subscribe or give me feedback. I had a conversation with a CMO who has spent his career in Telecoms and international tech. Meet Gareth Abel. He’s spent his time deep in marketing science that most of motorsport is only starting to reach for. <a href="https://www.thecommercialtable.com/p/aston-martin-s-f1-sponsors-don
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