HeyJaredThe Coaching Edge: A Business Building Podcast
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Jul 6, 2026
Latest episodes
Ep 106 The Life-Changing Magic of Selling It Before It's Done (opens the original)
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Last week we talked about how to know if that offer you've been sitting on is worth building. This week: what to do once you've decided yes. And the answer might surprise you. Most coaches wait until everything is ready before they sell. The modules are recorded. The sales page is polished. The tech is perfect. And then they launch — and sometimes no one buys. There's a better way: sell it before you build it. In this episode, I'm sharing why pre-selling is the fastest way to get out of perfecti
Ep 105 The Offer You Haven't Built Yet (And How to Know if You Should) (opens the original)
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You've had the idea for months. Maybe years. The group program, the course, the membership, the retreat, the new offer. It lives in a Google Doc or in your head, and you keep coming back to it — but you haven't built it. The question is: should you? This episode is about figuring that out. Because sometimes the idea is a genuine next step — and sometimes it's a shiny distraction from selling what you already have. I'll walk you through the questions to ask yourself, the signs it's not time to bu
Season 4 Opener: Ep 104 Your Business Is Allowed to Evolve (And So Are You) (opens the original)
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I've been running the Business Building Bootcamp for years. It's been my signature offer. It's helped hundreds of coaches build sustainable businesses. And this summer, I decided to change it. Not because it was broken. Not because it stopped working. But because I've changed. My clients have changed. The market has changed. And what I built a few years ago doesn't quite fit anymore — for them or for me. So I'm evolving it. Restructuring it. Renaming it. And in this episode — the first of Season
Best of Re-Release EP 2 My Biggest Coaching Mistakes! (What Not To Do) Pt 2 of 2 (opens the original)
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This week I'm bringing back Part 2 of the very first episode series of The Coaching Edge — where I shared all the mistakes I made in my early years as a coach so you don't have to make them too. If you caught last week's re-release (Part 1), you heard me talk about niching, branding traps, and creating too many offers. This episode picks up where that one left off — covering social media myths, the long game of marketing, pricing, perfectionism, financial goal-setting, systems, and why asking fo
Ep 102: Best of Re-Release EP 1 My Biggest Coaching Mistakes! (What Not To Do) Pt 1 of 2 (opens the original)
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This week I'm doing something special — I'm bringing back the very first episode of The Coaching Edge. When I recorded this episode, I had no idea what this podcast would become. I just knew that coaches needed practical, honest information about building a business — the stuff that certification programs don't teach you. Now, almost 100 episodes later, this podcast has become something I'm incredibly proud of, and this community of coaches has grown into something really meaningful. This episod
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