HeyJaredThe CMO Brief
The top newsletter for Chief Marketing Officers with marketing trends, campaign strategy, brand growth insights, and executive leadership analysis.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 23, 2026
Latest issues
Why Would a Fan Choose to Spend Time With Your Brand? (opens the original)
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<img alt="" class="sizing-normal" height="765" src="https://substackcdn.com/image/fetch/$s_!aVGK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4f4e6ac4-86c3-40a0-9922-8fee02853ff1_1731x9
What Coca-Cola, Unilever Degree, Dove Taught Me About the Strategy a $100 Million World Cup Sponsorship Cannot Buy (opens the original)
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<img alt="" class="sizing-normal" height="765" src="https://substackcdn.com/image/fetch/$s_!D8I-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ce9f6a5-ca66-4fb1-92e1-74fa9b507f4d_1731x909.png"
420,000 Fans Expected, What Coca-Cola, Anheuser-Busch and Degree Taught Me About Sponsorship Activations (opens the original)
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The activation was planned for outdoors, but Boston’s rain forced us to move inside, where the smaller footprint meant that not every planned fan activity could come with us. I was at Boston College supporting Coca-Cola’s Trophy Tour as our team adjusted the experience.Outside, people were still waiting in the rain to see the trophy. I remember fathers with sons, mothers with daughters, grandparents with grandchildren and parents carrying babies. They did not know everything that had changed beh
Women Athletes Have Fought to Be Seen for More Than Their Bodies. What Is NOVIG Selling? (opens the original)
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I was supposed to publish a completely different CMO Brief today.Then I saw NOVIG’s new campaign with Sydney Sweeney.The campaign has done exactly what provocative advertising is designed to do: millions of people looked, talked and shared. But as I watched it, I kept coming back to a different question:Why did a sports brand decide that a nearly naked woman was the visual it needed to sell sports?This isn’t about policing Sydney Sweeney’s choices. She’s an adult, an equity holder in NOVIG, and
Louis Vuitton Won $1.5M. Nike Signed Teenagers. The U.S. Open Is Selling More Than Tennis. (opens the original)
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