HeyJaredThe Chronicles of Great Work
Stories and insights from a life dedicated to Great Work (without sacrificing everything else!)
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 16, 2026
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- Jul 16, 2026
Latest issues
This Thursday, let’s untangle your visibility plan. (opens the original)
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If building an audience feels like a tangled mess of things you simultaneously want and don’t want, you’re in good company.You wanted to delegate. So you hired someone to help with your visibility, hoping to get back to the work you love. Instead, you got a management position: explaining, reviewing, and rewriting things that sound perfectly professional and absolutely nothing like you.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!UwQT!,f_auto,q_auto:
The best ideas are losing the war for attention. Yours included. (opens the original)
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Jane is one of the most convincing people I know. When she gets up a head of steam about something she cares about, her enthusiasm and clarity of mind carry you right along with her. Before you know it, you’re ready to sign a petition, chair the committee, and reorganize your life around an idea you hadn’t even considered twenty minutes earlier.This is an enormous asset in her work.It becomes a problem when she has decided that something is impossible. Like visibility.After Jane described visibi
How to Overcome the Marketing Crazy Eyes™ (opens the original)
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I was at a networking event for writers recently with some truly inspiring and powerful authors.We were chatting about our work, and I shared a little about the Great Work Visibility Lab. This often gets authors interested because they know that writing a great book and finding an audience for it are two distinct challenges.One of the writers, Lucia, started telling me what she had been doing to build her audience because she hoped to get a traditional publishing deal.I casually asked, “Do you h
The Catalyst: Can’t I Just Hire Someone To Do This? (opens the original)
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Claire is a highly skilled, veteran couples therapist who will save your marriage... if you can afford her.Like many private-pay therapists, Claire can’t afford to build her practice around what insurance companies will reimburse, so her clients pay out of pocket. She knows her work is worth it, and she also knows that her fees put her out of reach for many of the people she got into this profession to help.That is why she is writing a book.Over the years, Claire has developed a signature system
There are a million things you could do, but only three you NEED to do (opens the original)
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At some point, building an audience can start to feel like one long game of:🤔 Should I do this?🤔 Or this?🤔 This AND this?🤔 Wait. What about that?Start a Substack. Post more on LinkedIn. Make videos. Pitch podcasts. Run ads. Host events. Start a newsletter. Finally figure out TikTok.Every single thing takes time. And no matter how much you do, there … Read more
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