The Cheer Biz Podcast
In this podcast we will discuss all things business. Next Generation Consulting specializes in helping small business grow.
- Indexed episodes, last 90 days
- 25
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 4, 2026
Latest episodes
3 Marketing Mistakes Killing Your Cheer Gym Leads (opens the original)
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Dan's own ad performance has taken a hit this year, so instead of pretending marketing is easy right now, he's breaking down the three real reasons leads have dried up — for his own gyms and for the Next Gen clients he coaches.He covers why AI-written ad copy reads exactly the same as everyone else's and quietly kills performance, why your best ad creative is probably already sitting in your organic posts, and a real story about turning down a 24-million-view video because of how commenters trea
Stop Guessing: The Real Formula Behind Your Cheer Gym Pricing (opens the original)
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Dan's been obsessed with pricing for four years — obsessed enough to write the book on it — and this episode is him answering the three questions he gets asked more than anything else by gym owners.He walks through his actual formula for pricing classes and all-star teams (payroll, expenses, enrollment minimums, profit margin — building to a real $625-per-class example), how to know when you can raise tuition (hint: check your churn rate against 6%), and why he thinks permanently grandfathering
Keep Your Feet Shuffling: What I Do When I Want to Quit (opens the original)
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Every cheer gym owner hits the wall at some point — the moment you look at your spouse or your business partner and ask, "Is this actually worth it?" Dan's been there more times than he can count, and this episode is a look at exactly what he does when he gets there.Dan walks through the early years with his wife Tori, when enrollments were slow, revenue was tight, and teams weren't competing the way they wanted — and the three things he now relies on any time he feels like walking away: getting
Is It Time to Hire a Manager for Your Cheer Gym? (opens the original)
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You've heard it everywhere — as a busy gym owner, you need to delegate. So you think it's time to hire a manager. But according to Dan, it might not be.In this episode, Dan breaks down what a manager actually is (versus just a fancy title), the five things a real manager needs — supervision, delegation authority, communication, administration, and hiring authority — and why promoting your best instructor into that role doesn't always work out. He also shares his own 150-athlete rule of thumb for
5 Things I'd Do to Make Sure My Gym Never Grows (opens the original)
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If Dan wanted to guarantee his gym stopped growing — or put it out of business entirely — these are the five things he'd do. Unfortunately, he sees gym owners doing all five on a regular basis across the industry.In this episode, Dan breaks down the real growth killers: airing your "dirty laundry" online, refusing to embrace social media and AI, marketing without a strong product to back it up, treating customers like they're replaceable, and skipping stair-step enrollment options. He gets perso
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