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- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 28, 2026
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- Earliest in this view
- Jul 5, 2026
Latest episodes
De klassiske dyder i partnerkanalen – nu med AI som løftestang (opens the original)
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En tekst skrevet af Hans Peter Bech og oplæst af en automatisk stemme. Teknologivirksomheder, der ønsker at øge vækst og markedsandel gennem en indirekte kanal af samarbejdspartnere, skal mestre mange discipliner. De vigtigste er stadig de klassiske dyder: forretningsforståelse, omsætningsgenerering og evnen til at skabe og fastholde tilfredse kunder. Kunstig intelligens ændrer ikke disse grundprincipper. Men AI kan gøre arbejdet hurtigere, billigere og mere præcist og dermed forbedre økonomien
Ein Geschäftsmodellprojekt steuern, wenn sich der Plan ständig ändert (opens the original)
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Dieser Artikel wurde von Hans Peter Bech verfasst und wird von einer automatisierten Stimme vorgelesen. Ein Unternehmen kann ein Geschäftsmodellprojekt mit einem einfachen Ziel beginnen: den Umsatz steigern. In den meisten Fällen erfordert das mehr qualifizierte Leads. Das Unternehmen muss genügend potenzielle Kunden erreichen, die ein relevantes Problem, die Möglichkeit zum Kauf und einen Anlass zum Handeln haben. Eine bessere Abschlussquote ist ebenfalls wichtig, doch ein stärkerer Vertriebspr
The Classic Virtues of Partner Channels – Now with AI as a Lever (opens the original)
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This article was written by Hans Peter Bech and is read by an automated voice. Technology companies seeking to increase growth and market share through an indirect channel of business partners need to master many disciplines. The most important are still the classic virtues: understanding the business case, generating revenue, and creating and retaining satisfied customers. Artificial intelligence does not change these fundamental principles. But AI can make the work faster, cheaper and more pre
Building Successful Business Models (opens the original)
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This article was written by Hans Peter Bech and is read by an automated voice. Many books about business models are written to cover all types of businesses and assumes a blank sheet of paper. They are written for readers about to invent something new: a startup, a disruptive concept, a fresh market position. That is useful in such situations, but it does not reflect the reality most companies face. Most businesses are already operating. They already have organisations, customers, products, chan
Cold Calling in the Age of AI and Multichannel Selling (opens the original)
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This article was written by Hans Peter Bech and is read by an automated voice. When I first wrote about this subject in 2017 , social selling was the fashionable alternative. Salespeople were encouraged to establish a professional presence on LinkedIn, publish useful content, engage with potential customers and develop relationships before making a direct approach. Those activities have not disappeared. LinkedIn still measures them through its Social Selling Index, which covers professional bran
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