HeyJaredThe Channel Buzz
The Channel Buzz is a podcast for ISVs, ERP partners, and ecosystem leaders focused on marketing, partnerships, and channel growth.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 2, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Does Your Partner Know You or Does One Person Know You? (opens the original)
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You say you have a great relationship with that partner. But does the partner know you—or does one person know you? That’s a bigger difference than we sometimes realize. In this solo episode of The Channel Buzz Podcast , Amiee Keenan looks at an overlooked part of partner growth: becoming better known inside the partners you already have. Because one great champion can open a lot of doors. But if that person changes roles, leaves the company, or shifts priorities… what happens to the partnership
Your Audience Isn't Your Entire Audience (opens the original)
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How big is your audience? It's one of the first questions marketers ask before deciding whether an opportunity is worth pursuing. But it may be the wrong place to stop. In this episode of The Channel Buzz , Amiee Keenan explores why your company's email list, followers, and website visitors represent only part of your potential reach. When ISVs collaborate with partners, communities, other ISVs, podcasts, events, and industry organizations, their audiences begin to overlap — and expand. That cre
Stop Recruiting Partners. Start Activating Them. (opens the original)
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You signed the partner. 🎉 Great! Now what? 👀 In this episode of The Channel Buzz , Amiee Keenan sits down with Ienura Whitener, Chief Delivery Officer at Crimson Stark , to talk about the part of partnerships that doesn't get nearly enough attention: what happens AFTER the agreement is signed. Because having 50, 100, or even 200 partners might look impressive…but how many are actually active? Amiee and Ienura get into why partner programs lose momentum, why alignment across sales, marketing, lea
Everyone Wants the GSI. Are you actually ready? (opens the original)
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Every software company dreams of landing a Global System Integrator (GSI), but very few are truly prepared for what comes next. In this episode of The Channel Buzz , Amiee Keenan sits down with partnerships leader Rainie, who has experienced both sides of the equation—nearly eight years inside Accenture before leading GSI partnerships for a software company. Together they unpack what it really takes to build a successful GSI relationship, why signing the agreement is only the beginning, how to k
Why Visibility Matters More Than Marketing Campaigns (opens the original)
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Marketing campaigns come and go. Visibility stays with you. Every ERP software company wants more leads, referrals, and partnerships, but many focus on launching campaigns instead of building long-term visibility. In this episode, Amiee explains why the companies that consistently show up are the ones that people remember, recommend, and trust. In this solo episode, Amiee shares one of the biggest lessons she's learned after years of hosting Demo Days, interviewing ERP leaders, and speaking with
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