The Casino Business Podcast
Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.
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- Aug 6, 2026
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The Modern Casino Host Playbook for VIP Relationship Marketing (opens the original)
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In this episode of the Casino Business Podcast, URComped CEO, Craig Shacklett, interviews Travis Grode, a VIP casino marketing consultant who helped scale a $1 billion relationship marketing program across more than 40 casino properties. Travis shares the lessons he learned building and optimizing casino host programs, including why just 2% of players often generate 30% or more of casino revenue, why many host programs become ineffective as they grow, and how casinos can use data, predictive ana
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