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The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.

Podcast · By Jarod Carter · English · Official site

Indexed episodes, last 90 days
7
Latest publication
Sep 5, 2026
Audience
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Earliest in this view
Jul 5, 2026

Latest episodes

  1. Episode · Sep 5, 2026

    CBP 322: How to Convert When They've "Already Tried PT" (opens the original)

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    If you've been in practice long enough, you've heard some version of this: "I already tried physical therapy… It didn't work." Sometimes you hear it during a consultation. Sometimes it even comes up on the phone. And it can be especially challenging when that person is contacting you specifically for something else, like Shockwave or Laser therapy, because the last thing you want to do is create friction by immediately trying to sell them on the very thing they believe has already failed them. B

  2. Episode · Aug 29, 2026

    CBP 321: How Good Clinicians Accidentally Talk Patients Out of the Care They Need (opens the original)

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    Getting a patient to say yes to treatment isn't the end of the sale. Every time they decide whether to book another visit, follow your recommended frequency, finish their plan of care, or continue beyond a package, they're making another decision about the value of their care. That's why one of the themes that came up in a recent Cash-Based Practice Mastermind coaching call was something that can sound a little uncomfortable in healthcare: always be selling. I'm not talking about constantly pitc

  3. Episode · Aug 8, 2026

    CBP 320: Over 70% of Practice Owners are Dead Wrong about This (opens the original)

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    We routinely poll Cash-Based practice owners and ask what they think is holding their business back… what's their "biggest problem/challenge"?.. And in all our surveys over the years, 60-75% of them answer "lead generation" / "I need the phone to ring more." But after more than 15 years of tracking the patient lifecycle across hundreds of practices, and identifying all the profit leaks and missed opportunities (lead gen, phone conversions, clinic conversions, pt retention, reactivation, etc), I'

  4. Episode · Aug 1, 2026

    CBP 319: The Event Marketing Formula That Kills The Competition (opens the original)

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    One of my Mastermind members recently attended a local racket-sports tournament with a booth alongside several competing healthcare businesses. The other providers waited behind their tables, hoping people would stop by. Meanwhile, she had a steady crowd at her booth and booked 8 new patients! That difference wasn't luck. She used a clear pain-focused offer, promoted it throughout the venue, created real scarcity, provided treatment people could immediately experience, and booked their next appo

  5. Episode · Jul 25, 2026

    CBP 318: Do This When You're Asked Casual Injury Questions in Social Settings (opens the original)

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    We've all experienced it… You're at a party, attending a networking event, or watching your kid's game, when someone discovers what you do for a living. Before long they ask, "Can I ask you something about my shoulder?" Most providers either start giving free advice or try to politely end the conversation. In this episode, I explain how to quickly and naturally guide these conversations toward a booked evaluation instead. If you're looking for more practical, proven strategies to consistently at

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