HeyJaredThe Campaign | A Marketing Podcast by 97th Floor
The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Why Credibility is The New Brand Currency in an AI World w/ Rachel Neppes, Alliance Marketing and PR Lead at Targus (opens the original)
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AI has made it easier than ever to flood the market with content, and that's exactly the problem. Rachel Neppes, who manages Alliance Marketing and PR for Targus, makes the case that credibility is now the only real differentiator in a world where audiences can feel the difference between authentic storytelling and generated noise. In this conversation, she breaks down how brands build credibility systematically across every channel, why most partnerships don't move the needle, and what it actua
How to get your team to ACTUALLY dive into AI w/ Pete Larkin, Co-Founder of UXM (opens the original)
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Most people know they should be using AI more. Almost nobody knows how to actually get there. Pete Larkin, GTM engineer, AI builder, and host of the AI Deep Dive podcast, has done the unglamorous work of figuring it out through time-blocked late nights, robotics projects with his kids, and a family operating system he's building to become a better father and spouse. In this conversation, Pete and Paxton walk through the most common barriers to AI adoption, pulled directly from a real survey, and
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence (opens the original)
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Dr. Robert Cialdini has spent his career researching the science of why people say yes, and his seven principles of influence have become the backbone of how the world's best marketers, salespeople, and leaders communicate. In this conversation, he shares where marketers consistently misapply his research, how AI is making the line between influence and manipulation harder to hold, and what the science actually says about techniques most people think they already understand. Key takeaways for ma
AI Search: What’s Wrong with Everything Your Dashboard is Telling You w/Ted Coxworth, President of Extensor (opens the original)
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As cookies disappear, AI search obscures organic traffic, and paid media consumes a growing share of marketing budgets, attribution has never been more complex—or more consequential. Ted Coxworth, President of Extensor,, has been building Media Mix Models since 2013, and in this episode he breaks down why most measurement stacks are quietly leading marketers into an expensive trap. Ted walks through the difference between MMM, MTA, and incrementality testing—and why the smartest measurement prog
The New SEO Pipeline: How Brands Win in AI Search w/Kevin Indig, Organic Growth Advisor (opens the original)
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AI search doesn't work like classic SEO. Kevin Indig breaks down the new pipeline brands need to win in AI search: getting retrieved, getting cited, and getting trusted. He and Paxton dig into why citations don't guarantee mentions, why original data still beats everything else, and why the old click funnel no longer tells you what's working. Key takeaways: Retrieved isn't cited: Being crawled by an LLM only makes you eligible for citation, not guaranteed. Mentions beat citations: Users act on b
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