The Business Of Strength Podcast
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 27, 2026
Latest episodes
EP 241: MadeMeals with Dan and Jesse (opens the original)
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Dan sits down with Jesse McBride, founder of MadeMeals, to talk about the entrepreneurial journey behind building and scaling a premium prepared-meal company. They dig into how MadeMeals got started, landing the first 100 customers, what marketing is actually working today, and why Jesse has refused to compromise on local, organic, and responsibly sourced ingredients. Jesse shares the challenges of scaling quality, managing people and food costs, the expensive lessons he’s learned along the way,
EP 240: Coaching, Burnout, and Reinvention (Featuring Sean Waxman) (opens the original)
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In this episode of The Business of Strength Podcast, Joe sits down with legendary weightlifting coach Sean Waxman to talk about a lifetime in the iron game and what it really takes to build athletes, men, and winning cultures in 2026.Sean shares his journey from hardcore New York gyms and Gold’s Venice to opening his own weightlifting gym in LA, riding the early CrossFit wave, and eventually walking away from the private sector to coach high school football strength & conditioning in Utah.P.S. D
How Breakthrough Scaled Revenue 43% While Hitting Zero Coaching Hours (ft. Eric Pullman) (opens the original)
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Meet Eric Pullman, owner of Breakthrough Performance & Personal Training in Long Island, New York! THE NUMBERS: Revenue Pace: +43% vs. prior year Profit Margin: ~38% Adult Membership: +125% Total Membership: +92% Attrition: ~6% down to ~3% Owner Coaching Hours: 0 scheduled KEY MOVES: - Retention first. Attrition fell from roughly 6 to 7% monthly down to about 3 to 4%, even as membership more than doubled. Membership quality improved alongside volume. - Paid marketing scaled aggressively. Breakth
How Grind Haus Scaled Revenue 72% While Removing 30 Hours From Blake's Week (ft. Blake Burnard) (opens the original)
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Meet Blake Burnard, owner of Grind Haus in Bakersfield, California! THE NUMBERS: Revenue: +72% since joining BOS Profit Margin: 23% to 26% Membership: +50% Adult Churn: ~12% down to under 3% (75% reduction) Owner's Workload: Removed ~30 hours per week KEY MOVES: - The adult program became the stabilizing engine. Grind Haus moved from essentially zero adult business to 125 adults. Adult revenue now trends near $50K monthly with much higher margins. - Blake stopped trying to "outsell" churn. Adult
How The Strength Feed Scaled Revenue 22% While Coaching 3-5 Hours Weekly (ft. Joe Pearson) (opens the original)
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Meet Joe Pearson, owner of The Strength Feed in Raleigh, North Carolina! THE NUMBERS: Revenue: +22% Membership: +15% Profit: +20.2% Coaching Hours: 3-5 per week Owner's Workload: Down significantly from 2023. KEY MOVES: - Budget discipline became a growth lever. Monthly line-item budgeting replaced reactive spending. Equipment purchases are planned. Debt is being paid down. - Marketing became a real annual system. Strength Feed increased marketing spend, ran more Google advertising and doubled d
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