HeyJaredThe Business of Stories with Susan Payton
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life.I went from struggling to be seen and heard, to having dream clients signing up to work with me.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 9, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
Episode 55: How to Do Less and Grow More - with Emma Hine (opens the original)
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Hands up if you started your business because you wanted more freedom and flexibility? I’m hazarding a guess you’ve got your hands up right now. I think we all did. But, have you now got the ‘freedom’ you dreamed of? In this episode of The Business of Stories , Susan talks to Emma Hine, who built a seven-figure business that looked incredibly successful from the outside, while behind the scenes she was working 90 hours a week - and had created what she describes as a “monster”. Emma shares the d
Episode 54: Thinking of starting a podcast? Listen to this (opens the original)
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Starting a podcast can feel exciting - until you start thinking about how it’s going to actually work? What topics will you cover? What do you want people to get from it? And how do you create something that your listeners will want to come back to again and again? As The Business of Stories celebrates its first birthday, Susan looks back on a year of podcasting and shares what went into creating it, what she’s loved, what she’s struggled with, and why having somewhere people can really immerse
Episode 53: SUMMER REWIND - The story that’s holding you back (opens the original)
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In this final Summer Rewind episode of The Business of Stories, Susan revisits one of the most important conversations of the series - exploring the stories we tell ourselves and the impact they have on the way we show up in our business. Through honest personal stories and practical mindset shifts, you'll discover how changing your inner narrative can help you become more visible, more confident, and more focused on the people you're here to help. You'll discover: How the stories you're telling
Episode 52: SUMMER REWIND - How to turn your message into a movement (opens the original)
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In this episode of The Business of Stories , Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell. Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of. You'll discover: How to uncover the movement tha
Episode 51: SUMMER REWIND - The story your pricing is telling (opens the original)
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In this episode of The Business of Stories , Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers. Through powerful stories and real client examples, you'll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you bring to your business. You'll discover: How your pricing could be shaping people's perception of your business before they've even worked with you. T
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