HeyJaredThe Business of Marketing
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
- Indexed episodes, last 90 days
- 41
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association (opens the original)
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Advertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is entering an industry that looks very different from the one before it. So what is advertising actually worth now? Recorded live at Cannes Lions 2026, Justin Cooke sits down with Sharon Lloyd-Barnes, Commercial Director of the Advertising Association, for a wide-ranging conversation about the economic and social case for advertising, and what
Cannes Lions: When Everyone Has an AI Story, How Do You Stand Out? | Seedtag (opens the original)
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Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the biggest challenges facing marketers in ad tech: how do you stand out when everyone has an AI story? After senior roles at Criteo, Nielsen and Edelman, Brendan has lived through successive waves of change across data, advertising and technology. But he argues that AI is different. As agentic systems begin to reshape how decisions are made and po
Cannes Lions: Sustainability Has Left the Press Office | Richard Davis, 51toCarbonZero (opens the original)
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Sustainability used to live in the press release. Increasingly, it lives in the P&L. Recorded live at Cannes Lions 2026, Richard Davis, Co-founder and CEO of 51toCarbonZero, joins Business of Marketing to discuss how sustainability is moving from ambition to action across media, marketing and advertising. Richard previously led global business strategy at Dentsu Media and now works with brands, agencies, publishers and adtech companies to help them turn climate commitments into practical, measur
Cannes Lions: The End of Billable Hours? How AI Is Rewriting the Agency Business | Dr. Ali Alkhafaji, Apply Digital (opens the original)
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AI is no longer just changing how agencies work. It is starting to rewrite the economics of the entire services business. Recorded live at Cannes Lions 2026, Dr. Ali Alkhafaji, CEO of Apply Digital, joins The Business of Marketing to explain what an AI-first services company actually looks like once you move beyond the hype and into delivery, pricing, talent and client outcomes. Ali argues that the biggest opportunity does not come from layering AI onto existing workflows and chasing 20–30% effi
Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent (opens the original)
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Commerce media is emerging as one of the biggest shifts in digital advertising. Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and other businesses are building media businesses around something potentially even more valuable: first-party customer relationships, purchase data and proximity to the transaction. In this special edition of The Business of Marketing, John Horsley is joined by Matt Conlin, Founder & Chief Customer Officer at Fluent, to explore whe
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