HeyJaredThe Business of Influence
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.Every week, we bring you engaging conversations with a…
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
IMC EP 01 | Thebe Ikalafeng: Who Gets to Tell Africa's Story? #businessofinfluence (opens the original)
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In this landmark first episode of the Business of Influence IMC Series, hosted by Leroy Marc, we welcome one of the most important voices in African branding to open a conversation that the continent has needed to have at the highest level for a very long time. Thebe Ikalafeng, brand strategist, author and founder of Brand Leadership, does not arrive with comfortable answers. He arrives with the questions that matter most.The conversation starts with a moment of reckoning that shaped everything
Ep.19 The Partnership Economy | Melenial Media #businessofinfluence (opens the original)
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THE BRANDS THAT WIN IN CULTURE ARE NOT THE ONES BORROWING FROM IT. THEY ARE THE ONES LIVING IN IT.In this episode of the Business of Influence Podcast, hosted by Leroy Marc, Richmond Sajini and Zintle Tolom from Melenial Media sit down for a conversation about what independent agencies are getting right that the legacy players are still struggling to figure out, and why the future of influencer marketing belongs to the agencies that are already inside the culture they are being paid to reach.The
Ep. 14 Virality by Design #foundersdesk (opens the original)
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VIRALITY IS NOT LUCK, IT IS ENGINEERING AND MIKE SHARMAN HAS THE CASE STUDIES TO PROVE IT.In this episode of Founder's Desk, hosted by Tami Ruschin, Mike Sharman, founder of Retroviral, sits down for one of the most entertaining and strategically dense conversations this show has hosted. From Hollywood acting classes and catering for wealthy London households to building one of South Africa's most culturally influential creative agencies, this is a founder story that defies the conventional path
Ep 18 The Next Brief #businessofinfluence (opens the original)
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THE MARKETING INDUSTRY IS NOT BEHIND BECAUSE IT STOPPED LEARNING. IT IS BEHIND BECAUSE IT STOPPED UNLEARNING.In this episode of the Business of Influence Podcast, hosted by Leroy Marc, Yuvisti Ramgulam, a seasoned voice across client, consulting and production roles, sits down for a conversation about what the marketing and advertising industry needs to confront honestly before it can build anything worth building next.The framing that runs through this entire episode is precise and uncomfortabl
Ep. 13 The 54-Market View #foundersdesk (opens the original)
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LEADING MEDIA ACROSS 54 AFRICAN MARKETS DOES NOT MAKE YOU AN EXPERT IN ALL OF THEM. IT TEACHES YOU HOW TO LISTEN.In this episode of Founder's Desk, hosted by Tami Ruschin, Amanda Hoosen-Ramguthee, integrated media leader across 54 African markets, sits down for a conversation about consumer intelligence, influence and what leading a digital strategy at continental scale actually teaches you about people.The career insight that anchors this episode is deceptively simple. Do not be a jack of all t
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