HeyJaredThe Business of Housing
Headlines are noise. Data is signal. The Business of Housing is your weekly briefing on housing economics and the residential real estate market. We move past the fluff to analyze mortgage rates, the lock-in effect, and the PropTech rewriting the industry.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
US Mortgage Crisis Unveiled (opens the original)
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In this episode, we uncover the hidden truths behind the crumbling foundation of the U.S. housing market, focusing on the 30-year mortgage and its far-reaching implications. Join Lance Sonka as he navigates the complexities of public debt exchanges and explores innovative solutions that could reshape the future of home financing. We’ll discuss the challenges posed by long-term mortgage structures, the impact on affordability, and the potential for a paradigm shift in how we approach housing fina
Agent Struggles Exposed (opens the original)
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In this eye-opening episode, we delve into the stark realities that nearly 45% of real estate agents are grappling with as they face financial pressures that threaten their livelihoods. Join Lance Sonka as he unpacks a revealing report highlighting the struggles agents encounter in today’s volatile market, from soaring living costs to outdated commission structures. We’ll explore the factors contributing to this crisis, including the impact of technology on traditional practices and the challeng
2022 Housing Market Chill (opens the original)
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In this revealing episode, we take a retrospective look at the dramatic cooling of the U.S. housing market in 2022. Join Lance Sonka as he dissects the factors that contributed to this significant shift, from rising interest rates to changing buyer sentiment. We’ll explore key topics such as the impact of inflation on housing affordability, the slowdown in transaction velocity, and the implications for both buyers and sellers navigating this new landscape.
The Great Real Estate Reset (opens the original)
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In this thought-provoking episode, we dive into the transformative trends reshaping the U.S. housing market as we navigate the Great Real Estate Reset. Join Lance Sonka as he unpacks the critical data and insights from 2020 that are setting the stage for tomorrow's housing landscape. We’ll explore key topics such as shifting buyer preferences, the impact of economic fluctuations on housing supply, and the role of technology in driving market changes. Discover how these trends are influencing aff
M&A Madness: Margin Bleed (opens the original)
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In this thought-provoking episode, we tackle the complexities of the current M&A frenzy in the housing sector and why it often leads to a zero-sum game of shared margin bleed. Join Lance Sonka as he dissects the implications of this trend, revealing how mergers and acquisitions are failing to generate the expected revenue growth and instead contributing to a cycle of diminishing returns. We’ll explore key topics such as the impact of consolidation on builder margins, the challenges of integratin
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