HeyJaredThe Business of Fitness Podcast
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
104: Dan Interviewed: AI Will Lose to Personalisation (opens the original)
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In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI. This episode covers some of the topics from the 2026 Perth Fitness Business Client Experience Workshop. Learn more about that here . Dan explains why businesses need to move beyond simply delivering a service and start creating experiences that make people feel something and give them stories to share. They discuss experience marke
103: Designing a remarkable PT session clients will rave about (opens the original)
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In this episode, Dan Williams explains how personal trainers can design a PT session that clients remember, value and talk about. (it's also a summarised 'sneak peak' of the upcoming 2026 Perth Fitness Business Client Experience Workshop ) He walks through how to map every client touchpoint, identify the pits that damage trust, improve the forgettable parts of the session and create a small number of memorable peaks. Listeners will learn how to use intended feelings, intended stories, benchmarki
ANNOUNCING: Unmissable event for fit biz owners (Perth) (opens the original)
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I'm proud to use this episode to announce the 2026 Perth Fitness Business Client Experience Workshop: https://gobsmack.com.au/fitness/ The Perth Fitness Business Client Experience Workshop is a practical, 12 hour event to help fitness business owners design a more remarkable client experience. You'll work with myself (Dan Williams) and my team to design a jaw-dropping client experience strategy that helps your fitness business become the one clients remember, return to and recommend. We are capp
102: High Staff Turnover? This Business Owner Solved It. (opens the original)
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Retaining staff is one of the biggest challenges in the fitness industry, yet Ben Luckens's four key team members have each stayed with him for more than seven years. In this episode, Dan asks Ben the leadership principles behind that loyalty, including self-leadership, vulnerability, difficult conversations, empathy and leading by example. He also shares how Stoic philosophy shaped his approach, why leaders are often their business's biggest bottleneck, and the practical actions business owners
101: Stop Outsourcing the Wrong Things to AI (opens the original)
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Dan talks about how most people are using AI backwards. It's resulting in businesses becoming uninspired commodities, void of originality and humanity. And it's leading business owners down a path of removing the elements of a 'full life' that make them uniquely human. In this episode Dan explores what people need to stop outsourcing to AI in their business.
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