HeyJaredThe Business Of Coaching
To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay.This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
The Friction between You and Your Clients (opens the original)
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Sarah opens this episode with a personal story about trying to get travel vaccinations and paperwork for her small dog, Beau. Her usual vet was low-friction: one simple telephone call, registration complete, appointment booked. The alternative vet was a friction nightmare: multiple transfers, repeating her story, being instructed to email for a registration form, returning the form, waiting for acknowledgement, and only then being allowed to call back to book. This contrast illustrates a silent
AI Can’t Do Our Marketing For Us (opens the original)
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In this solo episode, Sarah tackles a modern trap catching many qualified coaches: the belief that generative AI tools like ChatGPT or Claude can define your target audience, identify your ideal client, and solve your client acquisition challenges. Sarah explains why outsourcing strategic thinking to a machine leads to generic positioning, how to bridge the fundamental knowledge gap in marketing, and the exact role AI should play in building a coaching business. The Illusion of the AI "Jackpot":
Success Leaves Clues with Peta Simey (opens the original)
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In this episode, she and Sarah talk about why her original brand story - built around the baobab tree - wasn't actually doing the job, why "tooting your own horn" feels so uncomfortable for coaches, and what it really takes for marketing to feel authentic instead of icky. Peta Simey spent nearly two decades running national behaviour-change campaigns for the UK government before becoming a coach for senior women in marketing. About Peta Simey Peta is the founder of Adansonia Coaching, helping se
How To Have A Positive Impact On The World (opens the original)
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In this solo episode, Sarah explores why coaches enter the profession in the first place: to have a positive impact on the world. She challenges the common belief that impact only happens inside confidential 1-to-1 coaching sessions, demonstrating how ethical, empathetic marketing acts as a service that helps people long before they ever become clients. The Unseen Impact: Lifting Misplaced Shame The challenges that coaching resolves - career stagnation, health choices, executive dread, or strugg
Is CCEU Hierarchy Killing Coaching Businesses? (opens the original)
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Sarah explores a systemic issue hidden within the coaching profession: the perceived value hierarchy between Core and Resource Development (RD) Continuing Coach Education Units (CCEUs). She breaks down how the International Coaching Federation's (ICF) categorisation system inadvertently diminishes essential business skills, contributing to the staggering 82% failure rate of coaching businesses. The Two-Tier System: Core vs Resource Development: The ICF awards CCEUs across two distinct categories
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