The Business of Coaching
Thoughts, resources, and takeaways from 20+ years as a health and wellness entrepreneur.
- Indexed issues, last 90 days
- 21
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest issues
Name the Gap. Then Take the Next Step. (opens the original)
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A new name, same work. You’ll notice this newsletter looks different. The Business of Coaching is now The Undeniable Founder.Why this shift? The name has caught up to the “room.” Our readership now includes coaches, gym owners, content creators, physicians, wellness providers, and founders building CPG and tech brands in health and wellness. You face the same gaps and challenges, just with slightly different equations. Coaches, you’re not being left behind. You’re getting better company!I starte
Walk Your Biggest Goal Through All Three Roles. Here’s What You’ll Find. (opens the original)
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Over the last two weeks, we’ve done important groundwork.We named the fact that blind spots exist and explained why proximity makes them so hard to see. We introduced the three-role framework and helped you identify which role comes naturally, which you tend to rush, and which you avoid. You now have a named gap, or at least a strong hypothesis about where it lives. (If you haven’t read the previous two articles, check them out for context)This week, we take that from abstract to applied.Because
Walk Your Biggest Goal Through All Three Roles. Here’s What You’ll Find. (opens the original)
Read excerpt
Over the last two weeks, we’ve done important groundwork.We named the fact that blind spots exist and explained why proximity makes them so hard to see. We introduced the three-role framework and helped you identify which role comes naturally, which you tend to rush, and which you avoid. You now have a named gap, or at least a strong hypothesis about where it lives. (If you haven’t read the previous two articles, check them out for context)This week, we take that from abstract to applied.Because
Vision, Planning, Execution. You’re Strong in One and Avoiding the Others. (opens the original)
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Last week, we introduced the three-role framework.Every business needs someone to decide where to go, someone to build the path to get there, and someone to do the work consistently. In a solo or small coaching business, one person fills all three roles. And that’s precisely where the blind spot lives.Because here is what happens in practice. No one is equally bad at all three. They have one role that feels like home, one they can do but tend to rush through, and one they actively avoid, rationa
Vision, Planning, Execution. You’re Strong in One and Avoiding the Others. (opens the original)
Read excerpt
Last week, we introduced the three-role framework.Every business needs someone to decide where to go, someone to build the path to get there, and someone to do the work consistently. In a solo or small coaching business, one person fills all three roles. And that’s precisely where the blind spot lives.Because here is what happens in practice. No one is equally bad at all three. They have one role that feels like home, one they can do but tend to rush through, and one they actively avoid, rationa
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