HeyJaredThe Business of Becoming
A soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 24, 2026
Latest issues
Writing the next chapter into form (opens the original)
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Recently invited me to join her live on Substack, and I jumped at the chance. Not just because I’m in the process of trying to normalise how it feels in my body to be visible on camera - which I am - but also because Amanda is the most beautiful soul, who brings a wonderful, calm and curious energy to Kindred Founders. We always have such interesting chats, and it was so fun to think of doing that in the wild. Amanda and I talked about liminal writing and what happens when we use words to make s
Unlocking Your Words, Trusting Your Voice | Conversations of Becoming with Michelle May-Jones (opens the original)
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Get more from Lucy - Business of Becoming in the Substack appAvailable for iOS and Android<a class="install-substack-app-embed-link" href="https://substack.com/app/app-store-re
What if your quietest month was actually a success? (opens the original)
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This is for you if you’ve been tending your business and are wondering what you actually have to show for it, if you’ve been measuring yourself against someone else’s version of success, or feeling the wobble that comes when the numbers don’t tell the full story. Mabon invites us to pause to look at the whole harvest, not just the parts that look impressive. Before the letting go of Autumn, first we celebrate a different version of success.This is the 6th of 8 posts journeying with the Wheel of
Why personal branding culture gives me the ick (opens the original)
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I’ve been thinking for a while about how much the phrase “personal brand” gives me the ick.There, I’ve said it now.And to be honest, it’s quite hard to admit that, because I’ve been in this industry for years: I design brands, build websites, and I’ve used the language (I have “personal brand photography” listed on my website.)Yup. So I’m not standing outside of this looking in and criticising everyone else, I’m totally aware that I’m part of it in some way, shape or form. <a class="image-li
Bridging science & spirituality in conscious business | Conversations of Becoming with Klara Foldys (opens the original)
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Get more from Lucy - Business of Becoming in the Substack appAvailable for iOS and Android<a class="install-substack-app-embed-link" href="https://substack.com/app/app-store-re
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